If you think you are so smart Jake how can Zappos get simple? | close
They can focus on shoes, and sell shoes better then anyone else. They can build a site that reflects their new razor sharp focus. They could test and retest everything in an effort optimize conversions. After they have become the master of all things shoe they could take their extremely effective SEO strategy and their new conversion generating information architecture and sell the hell out of accessories, handbags and apparel all under different names of course because Zappos are shoes after all.
