7 ways to reduce customer anxiety in practice. Volusion shopping cart software card processing form. | close
Strip the form down to only those fields that absolutely have to be there. Name on card can be lumped in with billing address.
Use human language (MEC anxiety reducing point 2), nobody knows what a CVV2 number is.
Note how the testimonial (MEC anxiety reducing point 1) next to the form addresses a question that is on all your customers′ minds at this point,“can I send it back?” The testimonial does double duty as a tool to personalize the business both great at reducing anxiety.
See how I have placed (MEC anxiety reducing point 4), credibility indicators directly in the eye path of the customer. Right as they are about to hit the button they are reassured of the safety of their personal information by the VeriSign and TRUSTe badges.
If you are interested in reducing customer anxiety Suimple can help. Sign up for our Quickly Redesign service or contact us to find out how we can increase your customer conversions.
